I’m a Nevada girl at heart. I’ve got passion, a sense of humor, and enough grit to make the most challenging situations enjoyable and rewarding. Some have even dared to call me “disarmingly charming”, and I’m pretty sure they meant it as a compliment. I drove my parents crazy when I was growing up because I was obsessed with events and party planning. They even bought me a shirt that said “Social Director” because the title fit. Let’s face it: I’ve always been mad about events and marketing.
In college I started taking marketing and business classes. I found the perfect combination to go with my obsession for event planning. There is something so special about marketing. It isn’t just sales, it is helping people meet their needs. I’m one of the fortunate ones that have been able to turn my passion for a hobby into a career. It took a lot of hard work and volunteering, but I was able to turn my hobby into a paying gig.
I plan on using this blog as a tool to share my expertise and to help other event planners on their path. During my career so far, I have produced events varying from small non-profit silent auctions to world class food oriented events that approximately 500,000 people attend over a six day period. My goal is to add more value to your life by helping you improve your business and quality of life through event planning, marketing, customer service, networking, sponsorship relations, and exploring what makes event producers and marketers tick. I will share things I’ve learned through trial and error along the way. I hope reading about both my successes and my mistakes will help others succeed and also avoid some of the landmines in this industry. I will also share my thoughts on the industry, new trends, and some other event producers’ stories as well. These stories will hopefully inspire and amuse you at the same time.
In a way, event planning is an addiction. It is a practice that is both psychologically and physically habit forming and to stop may cause severe trauma. Everyone has a story and most event producers I’ve met share this addiction and are mad about events. Every event is like a roller coaster: you get butterflies, experience big ups and downs, and in the end you are happy with how you lived through it to tell the story and you can’t wait to go on the wild ride again.
Welcome to Mad About Events! Please become an active participant because the more views shared here the more it will help other event planners and newbies to the fascinating field of marketing and producing events. My email address is LisaJansenNV@gmail.com if you’d like to email me. Please leave comments on the blog, tell me what keeps you up at night as an event producer, share other blogs that are of interest, recommend other posts, and share your own story. What is more compelling and inspiring than reading about someone else’s path to success? I encourage and appreciate your feedback.