Inaugural events are very challenging. There are many unknown factors. It is challenging to predict attendance forecasts, correct budgeting, what other events you will be competing with, and if the event will be a success.
Last night was the inaugural Brews & Boos Beer Fest held at the Nugget Casino Resort in Sparks, Nevada. Forty-six breweries participated in the event. Approximately 800 guests were in attendance, which is great for a first-year event. Brews & Boos was competing with some heavy hitters around town including the Kevin Hart comedy show, Thunder from Down Under, and one of Reno’s premier Halloween events the 15th annual Wild Erotic Ball.
Brews & Boos Beer Fest started at 7:00 p.m. for VIP guests and 8:00 p.m. for general admission ticket holders. Event attendees wore costumes and went from table-to-table sampling seasonal and special brews. It felt like trick-or-treating for adults. The brew teams dressed up in costume and decorated their booths. Traveler Beer Company won the People’s Choice award for best beer. Drake’s Brewing Company won the best costume award, and Alaskan Brewing Company won for best booth display. The pumpkin contest was won by Pumpkin #6, which was carved to look just like a Volkswagen. The pumpkins were carved by Nugget employees for the annual employee pumpkin carving contest.
Snake Oil Sinners put on a rockin’ show! The band played for almost two and a half hours. They played covers from AC/DC, Ozzy, Van Halen, and my bosses personal favorite Led Zeppelin. The band was fantastic! The costumes were amazing and the crowd loved them. They were so good that people thought it was the DJ and that the band hadn’t started yet. Their performance was spot on! The artists were completely in character. A few guests found out who I was and they congratulated me on booking such great talent. They were really into it! A few brewers were begging me to book a similar act for Brew HaHa, which is a charity event we host in late January.
The beer festival also featured a costume contest. To qualify for the first round your costume had to be so good that we caught other event attendees asking for pictures. Guests had no idea how they qualified. We had a few employees observing and secret shopping the room to find out who the best of the best were. The finalists were then brought on stage and the winner was chosen by crowd applause. It was a tough competition but the creepy clown eked out a win.
I look forward to planning the 2nd annual Brews & Boos Beer Fest next year. The event was very popular for an inaugural event and I hope to see it become a premier Halloween event that attracts both tourists and local guests. I know all those in attendance this year had a great time. Special shout out and thanks to #TeamNugget. I work with amazing people! They held a Donald Trump campaign rally the day before and were able to flip the room in time for this spooktacular event. It was a huge accomplishment! Special thanks to the Wilbur D. May Museum for letting us borrow their Halloween decorations for the event in exchange for a donation. Community partnerships like this make Reno a great place and allow us to share our resources.
Happy Halloween to all! Hope to see thousands more at Brews & Boos 2016.
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