2016 Brews & Boos Beer Fest – Brewery List

Saturday is the 2nd Annual Nugget Brews & Boos Beer Fest. The event will be held in the Nugget Ballroom. Tickets are $30 per person in advance for the all-you-can-responsibly-drink experience and concert. Ticket prices go up to $40 the day of the event. Doors open at 7:00 p.m. on Saturday and the concert starts at 8:00 p.m. when Boogie Knights world-famous disco revival band takes the stage. The band will perform everyone’s favorite ‘70s tunes while completely dressed in costume including ’70s style leisure suits and bell bottoms. It is a show you won’t want to miss!

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Photo Courtesy of Boogie Knights

There are 41 breweries participating in Brews & Boos Beer Fest.  Each brewery pours 1-3 types of beer depending on what they want to bring to the contest. There are different varieties of brew and all the breweries are hoping to win the People’s Choice award. Check out the list below to see if your favorite brewery will be featured at this year’s Brews & Boos Beer Fest.

  • 10 Barrel
  • 21 Amendment
  • Alaskan Brewing Co.
  • Anderson Valley Brewing Co.
  • Big Sky
  • Blue Moon
  • Brewer’s Cabinet
  • Brooklyn Brewing Co.
  • Common Cider Company
  • Constellation Brand Beer (Corona and Modelo)
  • Coronado Brewing Company
  • Deschutes Brewery
  • Drake’s Brewing Company
  • Epic Brewing Company
  • Firestone Walker Brewing Company
  • Founder’s
  • Golden Road
  • Great Basin Brewery
  • Hangar24 Craft Brewery
  • High Sierra Brewing
  • Kona
  • Lagunitas Brewing Company
  • Leinenkugel Brewing Company
  • Lost Coast Brewery
  • Mammoth Brewing Company
  • Moylan’s
  • North American Breweries
  • Nowhere in Particular
  • O’Hara’s
  • Paulaner / Hacker Pschorr
  • Pizza Port Brewing Company
  • Rekorderlig Cider
  • Rubicon Brewing Co.
  • Ruby Mountain Brewing Company
  • Saint Archer Brewing Company
  • Sam Adams
  • Sierra Nevada
  • Killian’s
  • Stone Brewing
  • Tap It Brewing Co
  • Virginia City Brewery & Taphouse
  • Warsteiner

 

brewsboosadtilePurchase your tickets today at NuggetCasinoResort.com and get fired up for a new Halloween experience at Brews & Boos Beer Fest!

Things to know if you go…

Nugget Brews & Boos Beer Festival
Saturday, October 29, 2016
Nugget Ballroom
General Admission: $30
Doors Open: 7:00 p.m. 
Take the Elevator Home Package Available for $59
Book a room by calling reservations at 775-356-3300

Buy tickets at NuggetCasinoResort.com

 


I’m Here for the Boos

The Brews & Boos that is…

Brews & Boos Beer Fest & Costume Party returns to the Nugget next week. I’ve been working very hard on this event over the last few months. We are getting excited for the 2nd annual beer tasting and Halloween extravaganza! The event takes place this year on Saturday, October 29, 2016 in the Nugget Ballroom.  Brews & Boos offers more than fifty types of brews and live entertainment by the world-famous Boogie Knights disco revival band.

We designed this event as a counter offer to all the crazy scary and scandalous options for Halloween fun you can find in Reno. We realized that a lot of people would like to hire a babysitter and then go out to enjoy a night on the town tasting delicious beers while being entertained by a live band. Our patrons wanted to go somewhere fun, but not too crazy. So we designed Brews & Boos to be a very fun and very laid back type of Halloween party where customers can enjoy tastings by going table-to-table trick-or-treating brewer-to-brewer.

Brews & Boos is more than a beer tasting event. It is a rocking concert! This year we are featuring the funky sounds of Boogie Knights, the renowned disco revival band. The band first started back in 1992 as a Halloween gag in Los Angeles. Almost overnight, the band became a big hit across the nation. They have a worldwide following, are featured on MTV programs and at major sporting events. All of this makes them the perfect band for Nugget Brews & Boos. The Boogie Knights show is complete with choreography, polyester, afros and bell bottoms. It is the greatest disco experience you can have this side of the 70s and a show not to be missed!

Last year approximately 800 attended the event. This year my goal is to sell 1,000 tickets.  We dropped the price to $30 per ticket, so this is a really affordable option. $30 for all-you-can-responsibly-drink! How are we not sold out already!?!

This event is a beer enthusiasts dream! Brewers feature a lot of seasonal fall and winter ales that you can’t find every day at the grocery store, making this an even more unique experience. We are looking forward to the Fall Hornin’ Pumpkin Ale, Pumpkin Falls, Autumn Ale, Punk’In Drublic Imperial Pumpkin Ale as well as more than two dozen IPAs that will be available. This isn’t a typical beer festival because the brewers are responsible for the ambiance as they get into the Halloween spirit and decorate their booths to compete for best decorated brewery booth. Everyone is encouraged to dress up in Halloween costumes for a chance to win the best prize ever – cash!!!

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Alaskan Brewing Co. at 2015 Brews and Boos Beer Fest

Customers can win cash prizes for best costume and the brewers can win prizes for best booth display, best dressed brew team, and People’s Choice for best beer.

The Nugget is offering a “take-the-elevator-home” package with rooms starting at $59.  Doors open at 7:00pm and tickets are $30 in advance, $40 day of the event. Tickets are available at NuggetCasinoResort.com.

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Reno Lantern Fest 2016

Last October I missed the inaugural Reno Lantern Fest. I read about the event after it was already sold out. I was disappointed because I knew I missed out on something extraordinary.

Saturday I was able to finally attend my first Lantern Fest. I talked my parents and my friend Val into attending with me. They weren’t quite sure what they were in for, but I knew it would be an amazing experience.

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Mom & Dad at Reno Lantern Fest

The Lantern Fest is a celebration held out at the Fernley Raceway, about thirty minutes from Reno, NV. Thousands of people attended the event. They wrote their dreams and wishes on paper lanterns and then released them as a symbol of hope.

The floating lanterns are a beautiful tradition. It is a meaningful experience to release a lantern and the experience leaves you with a positive attitude and feeling optimistic.

Additional event information can be found at www.thelanternfest.com.

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Rib Cook-Off 2016 Entertainment Lineup Announced

Yesterday, it was my pleasure to visit local radio stations with my coworkers and announce the main stage entertainment lineup for the 28th annual Best in the West Nugget Rib Cook-Off. Usually we aren’t able to announce the entertainment lineup until late July, so I was very excited to announce the entertainment on the last day of May. Feeling like a bit of an overachiever right now!

This year’s main stage lineup features artists from many different genres. We booked different types of acts so there is something for everyone. All shows are free and there is a fun festival vibe to be enjoyed while eating as many ribs as your heart desires.

Wednesday, August 31 – The Rocket Man Show – Elton John Tribute

I am so excited about this show! We’ve had several tribute acts at the Nugget over the last year and they are some of the most talented musicians I’ve seen. I suspect Rus Anderson’s performance will blow me away! He performs as a young Elton John in a fun tribute show with lots of energy and costumes that Elton John would be proud to wear. Wait… he was proud to wear them! He once owned these gorgeous costumes. This is going to be a high energy, fun-filled show to kick-off the event!

Thursday, September 1 – The Garage Boys

We are pleased to feature the Garage Boys at the Rib Cook-Off this year. They are a band out of Las Vegas and they have a big following in northern Nevada. They are high energy and they know how to rock. The Garage Boys will sing some of their original songs and also perform those covers that everyone loves. From the 80s to today, Classic Rock to Country, they have it covered. The crowd is going to go crazy when The Garage Boy take the stage!

Friday, September 2 – Vertical Horizon

I love the ‘90s! Who doesn’t? That is why we booked Vertical Horizon for Friday night. Vertical Horizon has released three albums. Their big hit was “Everything You Want,” which sold over two million copies. The song was the most played single of 2000. This pop rock band is incredibly talented! Vertical Horizon has several radio hits that are sure to take you back to the ‘90s Friday night at the Rib Cook-Off.

Saturday, September 3 – Jessie James Decker

About 8 years ago my dear friend Valerie introduced me to Jessie James music. Val was obsessed with the Blue Jeans song. It is a catchy tune and it gets stuck in my head every time I hear it. Since then Jessie James has gone on to release several hits. She recently married Eric Decker, the famous NFL wide receiver that plays for the New York Jets. She also stars in a popular E! reality TV show documenting her life with Eric. I really admire Jessie James! She is a savvy business woman with her own clothing and accessory line, reality show, and hit internet channel with online beauty tutorials. She believes in empowering women through her businesses. I admire her for her dedication. She has also traveled to the Middle East to visit troops stationed overseas. She has kept true to her vision and her dreams even when the record companies were trying to mold her into something else. She is a very funny, sassy, flirty, and somewhat unfiltered personality on her TV show. The crowd will fall in love with her during her first song.

Sunday, September 4 – Eddie Money

He has two tickets to paradise and by that I mean the Best in the West Nugget Rib Cook-Off. We are excited to feature the legendary music of Eddie Money. From the late ‘70s until today he has had a huge career and puts on one hell of a show. I predict the VIP Rib Village will sell out Sunday night once the word gets out that Eddie Money is the performer that night.

Monday, September 5 – The Original Wailers

This is the last day of the festival. The concert is in the early afternoon. Burners returning from Burning Man stop by to get their fill of ribs on the way home. We wanted to book an act that would be peppy, bring a happy festival vibe, and draw people from every age group as well as attract the Burning Man crowd as they head home. We found our perfect match in The Original Wailers. Their music is internationally known. The band, with Bob Marley on the microphone, sold over a billion dollars worldwide with their unique beats, memorable and touching lyrics, and amazing guitar sounds. I saw the band a few years back in Lake Tahoe and they put on a great show. I will never forget the experience of seeing them live on stage. They were fantastic! The show will be packed as we enjoy our last concert at Rib Cook-Off 2016.

The Best in the West Nugget Rib Cook-Off will be held August 31 – September 5, 2016 in Sparks, Nevada. The six-day BBQ festival is the largest BBQ festival in the country and features a fantastic entertainment lineup. The event features approximately 40 artists on two different stages. Today we announced the entertainment for the Main Stage. We will announce the entertainment lineup for the Floor & Decor West End stage in the next few weeks. We are just fine tuning the lineup right now.  Stay tuned!

For more information or to buy tables at the VIP Rib Village please visit www.nuggetribcookoff.com.


The 5am Challenge

Welcome to Special Events Season…don’t be Grumpy Cat!

Today is Memorial Day, so that means tomorrow is officially the first day of my busy season at work. I feel like I am busier this year than I ever have been. I realize I need to make some changes to adapt to all the additional work and responsibilities.

To do this, I’ve decided to take the 5:00 am challenge where I wake up at 5:00 am every work day until special event season is over. I’m not really a morning person. I know this challenge may sound ridiculous to some people because being a morning person might come easy to them. It doesn’t come easy for me. I am a night owl. Mornings have always been a challenge. I don’t drink coffee, never have. I struggle to wake up. I am a cross between grumpy cat and a dragon depending on what time I wake up, so this is going to be a big challenge for me.

I was inspired to start waking up extra early because I recently read a blog by a guy that started waking up at 4:30 am every day. He was amazed by the improvements and benefits of waking up early. He really sold me on the idea of becoming a morning person. It sounded so wonderful, all of it except waking up at 4:30 am.

Several studies have shown that waking up early has many benefits. I hope to experience all of these benefits until September 6, when Best in the West Nugget Rib Cook-Off is over.  Some of the benefits from waking up early include being more proactive, better at anticipating problems, better at planning ahead and better at getting more exercise.

To do this challenge I will need to go to bed earlier. I will also need to find a way to listen to my alarm and not negotiate my way into more sweet dreams. I’m really good at negotiating with myself when it comes to more sleep. I’m going to have to work on my willpower to make sure I get up and get going every morning at 5:00 am. They say habits are developed in about 30 days so hopefully by the end of June it will all be smooth sailing.

Tomorrow is the first day of living the 5:00 am challenge. I’m looking forward to more quiet time in the morning, less stress, a nice commute, and seeing the sunrise. Now let’s just hope I can tame the dragon, be a little less grumpy cat, and become a real morning person.

Are you a morning person? Please post tips and advice you have to help me with this challenge. How can I become a morning person like you? Comment below.


Vote! USA Today Best BBQ Festival

Stop everything you are doing and vote for the Best in the West Nugget Rib Cook-Off as Best BBQ Festival in the USA Today Readers’ Choice Poll.

Click here!

http://www.10best.com/awards/travel/best-bbq-festival/best-in-the-west-nugget-rib-cook-off-sparks-nev/

Click picture to vote!

Being nominated as one of the best BBQ festivals in the country is a huge honor. Winning means a lot of national publicity for the event and a new level of community pride. We all know that Sparks, Nevada is home to the best BBQ festival in the country, so now we want the rest of the country to know. Six-days of rib cooking and 241,000 pounds of ribs makes this the nation’s winner when it comes to the largest BBQ festival.  Now we want the official title as USA Today Reader’s Choice Best BBQ Festival.

A title like USA Today Best BBQ Festival 2016 will also open doors for new sponsorship opportunities. It gives us a talking point when we pitch national sponsorships, and it would be nice to go back to the national companies that won’t give us the time of day and show them we are the best. The bragging rights that come with this title are enormous!

Voting is easy! You can vote once a day on each electronic device you own. That means you should vote using your home computer, laptop, smart phone, tablet, and work computer, as long as it won’t get you in trouble with the boss.

The contest started earlier this week. Overnight we went from #18 to #2. The contest ends on June 20th so hopefully we can take the lead by the end of the contest and bring home the title for our community. Please take a minute each day and vote for the Best in the West Nugget Rib Cook-Off.


Six Tips to Inspire Customer Created Content

Incorporating customers in your event marketing is a great way to add creative content to your event marketing plan. When a customer snaps a picture at your event and shares it on social media it gives your special event credibility and social proof, which is essentially the customer’s stamp of approval.  Like earned media, this is incredibly valuable. Customers can influence leads and future interactions, so embrace the content they create. This is especially important for attracting millennial customers since they value social proof more than most generations.

Human nature makes us social beings. Naturally people like being recognized, it is a powerful motivator. You can use this as motivation to encourage customers to create content to promote your special event. Why would they create content to help you? Because people are inherently good and want to be helpful, but you need to make it easy for them.  Customers are a great resource! Embrace the pictures and video they share on social media and try to incorporate the material into your marketing strategy.

Tips to Inspire Customer Created Content:

  1. Invite fans to create content. Ask them to take and post photos on social media accounts using a specific hashtag. Then you can search that hashtag and find customer created content to reshare on your social media channels. Make sure to thank the customer and give shout outs for their content. Ask fans of your special event to contribute pictures and images to your event social media platforms.

    5-23-16 brews & boos

    Photo Credit: Instagram

  2. Share the best of the best. Share what makes customers proud. Look for entertaining, educational, fun, enlighten and engaging content posted by your fans. Share anything that you think will make your other fans laugh or smile.

    5-23-16 - share

    Photo Credit: Twitter

  3. Tag them! Post customer content and then tag the customer with a thank you message. Encourage customers to tag themselves. Share content from influencers and make sure to show appreciation for their work. There are a few local photographers that have taken photos at the events I produce, I try to make sure to reshare their content and give them shout-outs for their work. They do a fabulous job capturing special moments at the event that should be shared.

    5-23-16 Tag

    Photo Credit: Facebook

  4. Produce contests that allow customers to pick their favorite posts from other customers. Offer prizes and keep the positive energy for your event flowing year-round. Encourage fans to enter contests by sharing their favorite features of the event and then see what kind of amazing content they come up with.
    5-23-16 - SSS Instagram
  5. Offer fun onsite photo opportunities. Whether it is a photo booth or something people just can’t help take their picture in front of, try to find fun onsite photo opportunities. A few years ago we added a new welcome sign to the Best in the West Nugget Rib Cook-Off. I thought it was a great welcome sign, but I was shocked by how many people took their picture in front of it and posted it on social media.

    5-23-16 - Ribs Sign

    Photo Credit: Instagram

  6. Share real time live content. If you have the manpower during your special event monitor social media and hashtags that relate to your event for customer content. Share customer content and engage customers in real time. It adds a fun element to special events, especially any event where there is a guest speaker.
5-23-16 Directions

Photo Credit: Twitter

It is easy to include fans in content creation marketing if you make it a priority. The benefits of customer created content are enormous. Use customer content to engage with fans and listen to what excites them about your special event. Practice these tips to prove to fans that their opinions count and to embrace customer created content to promote your special event.

Like what you’ve seen? Subscribe to Mad About Events Blog by adding your email address to the form on the right. You’ll be the first to read about local events and get behind-scenes-stories about being an event professional.


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