Tag Archives: Brew HaHa

Brew HaHa 2016 Event Recap

One of my favorite annual events to produce is Brew HaHa. This year we celebrated Brew HaHa’s 21st birthday. The beer tasting event is a fan favorite for beer enthusiasts in Reno and all over the west coast. With 76 breweries pouring 3-4 types of beer you should easily be able to find some new favorites. Many breweries launch or market test new beers at the event. The variety and different styles of beer poured at Brew HaHa gives fans something to look forward to every January.

This is truly a community event. All of the beer at Brew HaHa is donated by breweries and local distributors. Beer comes from all over the country. Highlights from this year’s event included a raffle with more beer swag than anyone could imagine, live music by Whitney Myer, and the extremely impressive Artist Village. The Artist Village featured 40 artists. It is fun to see guests at the event interacting with the artists and buying art directly from the artist. The event gives artists an opportunity to network and share their art with the community while also helping Sierra Arts raise funds to support arts programs.

3-9-16 BrewHaHa Check

Sierra Arts Foundation Check Presentation 2016

This year Brew HaHa 2016 was an enormous success!  We raised $38,752 for Sierra Arts Foundation. The event is the biggest fundraiser of the year for Sierra Arts. The funds will support Sierra Arts community arts programs, such as the Elder Care Concert Series, the Arts Integrations Project, and my personal favorite Arts in Education program.

This is one of my favorite events because it is so unique. There are a lot of beer events, but Brew HaHa is special because it has its own vibe and unique atmosphere. Everyone that works the event is fabulous! I have fun working with the brewers and distributors to make sure all the beer makes it to the event and everything goes well. The Sierra Arts Foundation employees and volunteers are top-notch. We have so much fun working together it doesn’t even feel like work.

I absolutely love this event! What’s not to love? We work closely with the Sierra Arts team to throw the biggest kegger in northern Nevada. Finally all those skills I developed having parties in my youth are paying off. I’m now using those skills to raise funds to support the arts community, and that is something to be proud of.

The next Brew HaHa is scheduled for Friday, January 27, 2017 at Nugget Casino Resort.

Like what you’ve seen? Subscribe to Mad About Events Blog by adding your email address to the form on the right. You’ll be the first to read about local events and get behind-scenes-stories about my life as a special events and entertainment director.


Top 7 Events to Attend at Reno Craft Beer Week

Reno Craft Beer Week April 18 - 25

Image Credit: VisitRenoTahoe.com via Reno Craft Beer Week

Event season is officially here! It starts today with the kick-off to Reno Craft Beer Week. This event is a region-wide ode to craft beer. There are many types of beer events for beer devotees and those that want to become beer aficionados. The beer week events highlight the Reno-Tahoe beer culture.

The Reno craft beer scene is thriving! The craft brewing community is constantly growing and the culture is one of collaboration and support for brewers as they evolve their craft. Reno Craft Beer Week is April 18 – April 25 and there are many events to attend each day including beer dinners, tastings, beer education events, tap takeovers, bus tours, and dance parties.

Reno Craft Beer Week is a great week-long event to attend if you are an out of town visitor looking for a unique Reno experience. This event is a beer lover tourist’s dream! This time of year the Reno hotel room rates are affordable, the weather is nice, and the beer is flowing. It is a great time to drive over the hill from California for a little getaway and to attend Reno Craft Beer Week.

Since there are so many events at Reno Craft Beer Week here are my recommendations for the top 7 events to attend…

Saturday, April 18, 2015
Social Science: The Art of Beer
Tickets: $20
6:00 p.m. – 9:00 p.m.
The Discovery Museum
490 S. Center Street, Reno, NV

This event is for the smart beer drinker that wants to understand the science behind brew. At the event they will teach attendees how beer is made and examine different varieties of brew. Rumor has it there are also a few games at this event as part of the science demos. This is a great opportunity for beer fans to #NerdOut

Sunday, April 19, 2015
Strange Brew Festival
Tickets: $50
3:00 p.m. – 7:00 p.m.
The Brewer’s Cabinet
475 S. Arlington Ave, Reno, NV

What should you expect at a Strange Brew Festival? Only the most uniquely crafted brews around. This is a completely unique festival for beer geeks. The beers are insane and will tantalize your taste buds. A few of the brews include Cotton Candy Lager, Joshua Tree Ale, Mango Habanero Sasion Beer, Cask of Seaweed & Black Tea Saison, Coffee Stout, Thai Chili Reese’s Peanut Butter Stout, Chipotle Lime Pineapple Ale, Cinnamon Toast Crunch Saison, and Rocky Mountain Oyster Stout to name a few of the exotic offerings. There is live music and proceeds benefit the Reno Build Project, which provides start-up funds for new local businesses.

Monday, April 20, 2015
Our Bar High Sierra Tap Takeover
Tickets: FREE
5:30 p.m.
Our Bar
211 W 1st Street, Reno, NV

Our Bar is one of my favorite bars in Reno! For some strange reason I can’t help but have fun there. They have darts, nice employees, and a fantastic location. For Reno Craft Beer Week they are letting High Sierra Brewing Co. take over their taps and serve rare beers. This should be the perfect way to spend happy hour on Monday!

Tuesday, April 21, 2015
Craft Beer Cocktail Competition
Tickets: FREE
6:00 p.m. – 8:00 p.m.
1864 Tavern
290 California Ave, Reno, NV

The theme of this competition is Outlaw Beer Cocktail. Contestants sent in recipes and the best 8 were selected to compete. Each drink must contain at least .75 oz of Great Basin Outlaw Milk Stout and then they are allowed up to six total ingredients. This event is open to professional bartenders and amateurs so it should be interesting to see what they come up with and who wins this competition.

Wednesday, April 22, 2015
Sour Fest 2015 at Chapel Tavern
Tickets: FREE
2:00 p.m. – 10:00 p.m.
Chapel Tavern
1099 S. Virginia St., Reno, NV

Sour Fest 2015 at Chapel Tavern

Image Credit: RenoCraftBeerWeek.com

You know when your gut tells you an event is going to be great? I have that feeling about this event. I love Chapel Tavern, and the campaign for this event always puts a smile on my face. For Sour Fest 2015 they will tap 14 types of sour beer from 4 different local brewers. Get there early because they will be pouring until they run out, when it is over it is over. No re-taps. Game over.

Thursday, April 23, 2015
Roving Dinner & Beer Pairing / Reno Provisions & The Brewer’s Cabinet
Tickets: $50
6:00 p.m. – 9:00 p.m.
Reno Provisions
100 N. Sierra St., Reno, NV

If you are available Thursday night repeat after me “Shut-up and take my money” because that is the kind of event this Roving Dinner is, get tickets if you can! You can’t miss this culinary experience. The dinner pairs custom brews, live music, and a silent auction. The custom beer was crafted in partnership between The Brewer’s Cabinet and local restaurants. Proceeds benefit Reno Build Project. Click here for video about the partnership between the brewers and the chefs.

Friday, April 24, 2015
Cerveza Chilebeso Bottle Release Party & Sparks Rotary End Polio Now Fundraiser
Tickets: FREE
5:00 p.m. – 9:00 p.m.
Taps & Tanks (Great Basin Brewing Co)
1155 S. Rock Blvd, Suite 490, Reno, NV

Nothing screams local community more than Rotary and local craft brews. This is the first time they will be releasing Cerveza Chilebeso in bottles. You can pick up bottles to go at this event or stay for the party. There will be live mariachi music and this is a fundraiser for Sparks Rotary as part of the Rotary International Global Polio Eradication Initiative. For each pint purchased, $1 will go toward the cause. There will also be a silent auction and raffle. Make sure to come thirsty and be ready to support local brew and the local Rotary Club.

Saturday, April 25, 2015
Backwash
Tickets: $45 in advance, $50 at the door
3:00 p.m. – 7:00 p.m.
Freight House District at the Aces Ballpark
250 Evans Ave, Reno, NV

This event is a competition for home brewers. The event was created by local home brewers and beer enthusiasts as a fundraiser for Project Great Outdoors. Backwash is a celebration of home brew with more than 75 contestants coming from all over the west competing for Yelper’s Choice and Brewer’s Choice awards. The winner will have their beer brewed and featured on tap at Silver Peak. Project Great Outdoors is a non-profit organization that serves under-privileged youth in our community by guiding them through self-discovery adventures in the great outdoors.

 
Reno Craft Beer Week is a new event and it has amazing growth potential! For additional information and a full list of all Reno Craft Beer Week events click here. Please try to attend a few of these events and support your local brewers. If you attend any of these events, don’t forget to post pictures on social media and use the official event hashtag #renocraftbeerweek.


Brew HaHa 2015 Interview Mashup

BrewHaHaThis is our 2015 Brew HaHa Interview Mashup video. The clips essentially tell the story of Brew HaHa in less than 14 minutes. Special thanks to the local media that let us come on their shows, talk about Brew HaHa, give out free tickets, and share our beer! We couldn’t make this event a success without you!

Warning: The video doesn’t have the best sound or video quality. It was shot and edited on an iPad. You can watch the full interview videos on the Event Videos & Interviews Page of Mad About Events Blog.
Special thanks to… Stacey Spain, Sierra Arts Foundation; Breanna Reinhardt, Nugget Casino Resort; Wilson, Pigeon Head Brewery; Charlie Johnson, Brewer’s Cabinet; Jim Brant, New West Distributing; Mark and Two Bald Guys; Fran, Common Cider; Matt Weaver, Morrey Distribting; KTHX 100.1; Wild 102.9; KBUL 98.;1 KOH 780; KNEV 95.5; KOZZ Max Volume; The Bandit 92.9; The Wolf 94.5; KNEWS Radio; KTVN 2; KRXI Fox 11 KOLO 8 Good Morning Reno; The Daily Sparks Tribune; Reno News & Review; and Reno Gazette Journal

Like what you’ve seen? Subscribe to Mad About Events Blog by adding your email address to the form on the right. You’ll be the first to read about local events and get behind-scenes-stories from event professionals.

Image Credit


Matt Weaver’s Brew HaHa Interview

BrewHaHaI’ve always thought my job would be perfect for a reality show, as long as I could remain anonymous and they would somehow protect the guilty parties that make my job insane.

I have a fascinating job! I kick-off the year with a big New Year’s party on the casino floor, then host one of the biggest beer events on the west coast, plan a country concert music series in June, set off fireworks over the 4th of July, celebrate classic cars in August, and then I’m in charge of the biggest rib festival in the country over Labor Day weekend.

The craziest things happen when you produce events. When I interview potential interns I ask them how well they handle random people and situations, because that is the life of an event producer. For the last few years I’ve been trying to figure out a way to capture some of the fun and document the craziness, without making a deal with Bravo TV of course, so I decided to buy an iPad and find a way to document my life as an event manager on my own. If I get enough video views I might just have to upgrade to a real camcorder.

This was the first interview I’ve taken since I bought the iPad. The interview was taken at Brew HaHa, the annual Sierra Arts Foundation Fundraiser that was held this year on Friday, February 13 at the Nugget Casino Resort. My friend Matt Weaver from Morrey Distributing was a good sport and let me interview him.

Here are a few lessons I learned from my first interview…

1. I need to buy microphones. Sorry the audio levels are awful. We tested several locations at the event for the interview and it was just too loud. Finally we decided the entrance hallway would be best. We had to yell at each other the whole time, which was a little awkward and made me want to end the interview after two questions.

2. Try not to watch what is going on behind you and act natural. Watch out for those girls having too much fun around the 40 second mark.

3. I wanted to capture the essence of why the distributors and the brewers support this event, but I wasn’t able to do it justice because it was so loud and hard to host the interview in those conditions. I’ll have to try again next year.

4. If you are going to do interviews after working 15 hours you must add lots of eye makeup to hide the dark circles under your eyes better.

5. I need to learn how to edit video. I am using iMovie and I’m clueless! I look forward to developing iMovie skills as I develop Mad About Events Blog. Until I develop more skills I better try to do one take interviews. Editing may not be an option for a while.

If you enjoyed this video make sure to follow Lisa Jansen’s YouTube Channel. I will be uploading more interviews and video taken at events.

Special thanks to the lovely Bre Reinhardt for being the iPad camera operator.
Image Credit


Two Bald Guys – Right Place, Right Time

West Coast India Pale Ale and Rye Pale Ale

West Coast India Pale Ale and Rye Pale Ale

Sometimes you get lucky and your brand gets a spotlight opportunity because of being in the right place, at the right time. That is exactly what happened to brewers Two Bald Guys this week when I appeared on Channel 8’s morning show and was able to promote their beer being launched at Brew HaHa.

We promoted Brew HaHa on the radio and local television news stations last week and focused on new local products being launched at the event. It is always a good idea to highlight local businesses. Two Bald Guys are new local brewers that we wanted to promote as part of the event.

We took Two Bald Guys and Sierra Arts Foundation Executive Director, Stacey Spain, to Wilks Broadcasting stations 100.1 KTHX, 92.1 The Wolf, and 100.9 The Bandit to announce the launch of their new craft beer and promote Brew HaHa. After the interviews were over they gave me a case of their India Pale Ale and a case of Rye Pale Ale so I could take pictures for social media. Giving me two cases of their brand new product was extremely generous.

I had a last minute interview scheduled for the next morning at 5:30am with KOLO 8 Good Morning Reno. I was a little scared to say yes to the interview because that meant I might have a 21 hour work day since it was the same day as the event. I never want to waste an opportunity though, so I jumped at the chance. I wanted to bring beer with me to the interview as a visual aid. I was in luck! The two cases of Two Bald Guys brew was still in my car. I took the brew with me to the interview and gave them a nice shout out on air for launching their product at Brew HaHa. I found out later that day that their investors were watching and they were thrilled to see the interview. Marketing Score! This all happened because they gave me the cases.

There were so many great marketing and PR lessons from our Two Bald Guys promotion but the top are…

1. Make it easy for others to promote your product. They taught me about their beer and then were generous enough to give me two cases, which put their product in the right place, at the right time.

2. Think about what the viewers and listeners want when you are trying to promote your event. Knowing your audience is incredibly important!

3. Always say yes to the 5:30am interview. After the interview my cell phone started ringing off the hook. It is amazing how many people saw the interview. The investors saw the interview, and so did my coworkers, business associates, and friends. It was totally worth the early wake up call, and all the makeup to cover the bags under my eyes.

Click here for more information about Two Bald Guys
“Beers as smooth as, well…our heads.” – The Two Bald Guys


Brew HaHa – The best beer event in Reno!

Looking for something fun to do Friday night?

The 20th Annual Brew HaHa is the place to be on Friday, February 13th. As the Director of Special Events at Nugget Casino Resort, I am lucky enough to be on the planning committee for Brew HaHa. My main responsibilities for this event are inviting brewers and distributors to participate, set-up / logistics, and public relations. I will share some behind the scenes stories and photos after the event, so stay tuned to Mad About Events Blog!

Proceeds from Brew HaHa benefit one of my favorite charities, Sierra Arts Foundation. The funds raised benefit the foundation and help them provide support for area artists and community programs. Last year the event raised approximately $44,000 to support local art programs such as the Elder Care Concert Series and Arts in Education.

So what is Brew HaHa? It is an all-you-can-responsibly-enjoy beer tasting event. For the price of admission you can try beers from all over the country and enjoy a great concert. This year the event will feature roughly 120 different types of beer. The bands Jelly Bread and Mojo Green will be providing live music to keep the party going through the evening. We are excited to feature these bands because of their local roots, and because they know how to bring the funk. Good luck staying off the dance floor when these bands play!Featured image

Brew HaHa is an opportunity to try a wide variety of beers , including the newest microbrews and ciders. This event is well-known on the west coast, and often taken for granted by locals in the Reno-Sparks area because they don’t realize the significance of the event to the brewers and distributors. As Renoites, we are lucky to have this event in our town. Many brewers use Brew HaHa as an opportunity to test out new products and launch new brands. They donate all the brew for the event – 100%. At the event brewers build relationships and interact directly with their customers. The event is great for brand recognition and marketing. It is also a bit of an industry networking event for the brewers and distributors. This year New Moon will be launching a new brew. Long time brewers from Two Bald Guys Brewing will also be launching their brew at the event, as well as a few others. You can try it before you can buy it!

VIP ticket holders get in an hour early to talk to the brewers and see a special brewer presentation. This is a must-attend event if you’re a home brewer looking to take the next step, or a consumer looking to try new brews. If you are a beer lover or aspiring beer lover, don’t miss Brew HaHa Friday night at Nugget Casino Resort!

What you need to know to go:
• Location: Nugget Casino Resort, located at 1100 Nugget Avenue, Sparks, NV
• Tickets can be purchased at www.janugget.com
• VIP – Doors open at 7:00 p.m. ($65 ticket)
• General Admission – Doors open at 8:00 p.m. ($50 ticket)
• Ticket prices go up $10 at the door the day of the event.
• Tickets include a commemorative beer pint tumbler
• There will be a raffle featuring beer swag including a poker table, beer branded hoodies, and backyard fire pit to name a few prizes.
• Proceeds benefit charity – so come have a beer for a good cause!


%d bloggers like this: