Tag Archives: Special Events PR

Don’t Underestimate the Value of Local Media

Today we had a funny discussion about marketing in my office. Our Millennial Financial Analyst was asking why we buy so many 5 second ID spots on our local TV news programing. I said “Duh, that is where our clients are!” He looked at me like I was crazy. So my coworker and I told him why we are big fans of local media.

First of all, you have to ask who the customers are. I work in Gaming, my customers are usually 45+ and they tend to watch the local morning and evening news. Of course the Millennial didn’t get it, he was born into a different generation of technology than our average customer. He probably doesn’t know when the news is on even if he wants to watch it. The Millennial doesn’t listen to local radio or watch local TV, but you know what else, he doesn’t gamble! Most in the Millennial generation don’t gamble, at least not yet. So he isn’t our target market.

We buy advertising with local media as much as our budget allows. We have been very successful in marketing our entertainment and special events with traditional media advertising. We also buy online advertising and participate in social media, but it is much easier to get feedback from the traditional avenues of advertising.

In addition, we need local media. They are a great resource and the only media that truly cares what is going on in the Biggest Little City. The reporters are our neighbors, and they cover our special events and are customers at our businesses. We need local media to make our community a great place to live.

KOLOGoodMorningReno

Image Credit: KOLO 8 Good Morning Reno

Local media is fantastic for promoting special events. They have been good to me over the years as an event producer. Every time I do an interview on a local TV station or even local radio I get feedback from friends and family that they saw or heard my interview. Last time I was on KOLO Channel 8’s Good Morning Reno show at 5:45am to promote an event my phone starting ringing instantly with friends calling and texting to tell me they saw my interview. Disclosure: Link is not to my interview but another event they covered recently at the Nugget.

Also keep in mind how important local media is when you are buying advertising. We support local media and they support us. New media is great, but if you are an event planner or a small business don’t forget about traditional local media. I’m thankful for local media and the opportunities they provide for us to promote special events.

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10 Tips for Using Facebook Event Pages

Facebook event pages still get the job done. I’m a fan of Facebook event pages for smaller events that attract 5,000 or less people. Just this year I’ve used Facebook event pages to promote Reno Mardi Gras, the Rotary Club of Reno Fundraiser, and Brew HaHa the fundraiser for Sierra Arts. Both pages were very successful and helped spread the word about the event without spending too much money on advertising.

The event page offers some great benefits including giving invitees a link to see all of the other events you’ve created, a link to your page, a link to your personal profile or company profile, and the ability to directly message and invite your personal profile contacts to the event.

Here are 10 tips for using a Facebook Event Page:

1. Make it easy for attendees to find the key information. The first form Facebook has you fill in when you create an event page is the most important to make your event successful. Make sure to fill out the form, be concise and supply all the important information.

2. Make it easy for attendees to buy tickets. Highlight the link and make it easy to find.

3. Title the event appropriately. Make it easy for the Facebook search tool to find your event. If the event is an annual event make sure to make it easy for attendees to see that in the title.

Image Credit: Rotary Club of Reno Facebook Page

4. Photos are important! Make sure to post a cover photo that is the appropriate size. I also like to post event advertisements and other photos to engage invitees. For Reno Mardi Gras we post a lot of pictures from Pinterest to encourage guests to dress up, and it works!

5. Try to use Facebook recognized locations for your event location rather than just the address. Usually the venue pops up when you type the name slowly. Make sure the map is working because that is really helpful to your event attendees.

6. Allow anyone to post on your event page, encourage attendees to post before and after the event. This is the best place to add content and interact with event attendees. This also helps invited guests communicate with you if they have questions about the event.

7. Encourage invitees to invite their friends. Ask them to share it on their page or to use the “invite all your friends” to the event. Be careful though not to become a spammer.

8. Keep adding content up to the day of the event by making new posts on the event page. Also post after the event to continue to add more content to keep people engaged. If it is an annual event make sure to post a “Save the Date” message for the event the following year on the event page.

9. Promote your event on other social media. Don’t forget to add the event invite to your Twitter, Google+, LinkedIn, Yelp.com, Blog sites and other social media sites.

10. Advertising – Buy Facebook advertisements if you can afford them. I personally like to promote the posts for events on Facebook Event pages, for example, Reno Mardi Gras and Brew HaHa because the pictures get a lot of attention, our guests like to share them, and they have a more viral response. It is hard to prove if the ads actually add attendees but I know I’ve seen them have an effect on attendee behavior. We’ve had social media contests and encouraged people to dress up in the ads. We had great results!

Facebook Event pages aren’t for all events, but if you are planning a local charity event or something that has a niche market, an event page will help you promote the event and increase attendance at the event.

Do you use Facebook Event pages to promote your special events? Feel free to brag about your success using Facebook Event invites in the comments!


Two Bald Guys – Right Place, Right Time

West Coast India Pale Ale and Rye Pale Ale

West Coast India Pale Ale and Rye Pale Ale

Sometimes you get lucky and your brand gets a spotlight opportunity because of being in the right place, at the right time. That is exactly what happened to brewers Two Bald Guys this week when I appeared on Channel 8’s morning show and was able to promote their beer being launched at Brew HaHa.

We promoted Brew HaHa on the radio and local television news stations last week and focused on new local products being launched at the event. It is always a good idea to highlight local businesses. Two Bald Guys are new local brewers that we wanted to promote as part of the event.

We took Two Bald Guys and Sierra Arts Foundation Executive Director, Stacey Spain, to Wilks Broadcasting stations 100.1 KTHX, 92.1 The Wolf, and 100.9 The Bandit to announce the launch of their new craft beer and promote Brew HaHa. After the interviews were over they gave me a case of their India Pale Ale and a case of Rye Pale Ale so I could take pictures for social media. Giving me two cases of their brand new product was extremely generous.

I had a last minute interview scheduled for the next morning at 5:30am with KOLO 8 Good Morning Reno. I was a little scared to say yes to the interview because that meant I might have a 21 hour work day since it was the same day as the event. I never want to waste an opportunity though, so I jumped at the chance. I wanted to bring beer with me to the interview as a visual aid. I was in luck! The two cases of Two Bald Guys brew was still in my car. I took the brew with me to the interview and gave them a nice shout out on air for launching their product at Brew HaHa. I found out later that day that their investors were watching and they were thrilled to see the interview. Marketing Score! This all happened because they gave me the cases.

There were so many great marketing and PR lessons from our Two Bald Guys promotion but the top are…

1. Make it easy for others to promote your product. They taught me about their beer and then were generous enough to give me two cases, which put their product in the right place, at the right time.

2. Think about what the viewers and listeners want when you are trying to promote your event. Knowing your audience is incredibly important!

3. Always say yes to the 5:30am interview. After the interview my cell phone started ringing off the hook. It is amazing how many people saw the interview. The investors saw the interview, and so did my coworkers, business associates, and friends. It was totally worth the early wake up call, and all the makeup to cover the bags under my eyes.

Click here for more information about Two Bald Guys
“Beers as smooth as, well…our heads.” – The Two Bald Guys


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