West Coast India Pale Ale and Rye Pale Ale
Sometimes you get lucky and your brand gets a spotlight opportunity because of being in the right place, at the right time. That is exactly what happened to brewers Two Bald Guys this week when I appeared on Channel 8’s morning show and was able to promote their beer being launched at Brew HaHa.
We promoted Brew HaHa on the radio and local television news stations last week and focused on new local products being launched at the event. It is always a good idea to highlight local businesses. Two Bald Guys are new local brewers that we wanted to promote as part of the event.
We took Two Bald Guys and Sierra Arts Foundation Executive Director, Stacey Spain, to Wilks Broadcasting stations 100.1 KTHX, 92.1 The Wolf, and 100.9 The Bandit to announce the launch of their new craft beer and promote Brew HaHa. After the interviews were over they gave me a case of their India Pale Ale and a case of Rye Pale Ale so I could take pictures for social media. Giving me two cases of their brand new product was extremely generous.
I had a last minute interview scheduled for the next morning at 5:30am with KOLO 8 Good Morning Reno. I was a little scared to say yes to the interview because that meant I might have a 21 hour work day since it was the same day as the event. I never want to waste an opportunity though, so I jumped at the chance. I wanted to bring beer with me to the interview as a visual aid. I was in luck! The two cases of Two Bald Guys brew was still in my car. I took the brew with me to the interview and gave them a nice shout out on air for launching their product at Brew HaHa. I found out later that day that their investors were watching and they were thrilled to see the interview. Marketing Score! This all happened because they gave me the cases.
There were so many great marketing and PR lessons from our Two Bald Guys promotion but the top are…
1. Make it easy for others to promote your product. They taught me about their beer and then were generous enough to give me two cases, which put their product in the right place, at the right time.
2. Think about what the viewers and listeners want when you are trying to promote your event. Knowing your audience is incredibly important!
3. Always say yes to the 5:30am interview. After the interview my cell phone started ringing off the hook. It is amazing how many people saw the interview. The investors saw the interview, and so did my coworkers, business associates, and friends. It was totally worth the early wake up call, and all the makeup to cover the bags under my eyes.
Click here for more information about Two Bald Guys
“Beers as smooth as, well…our heads.” – The Two Bald Guys
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This is our 2015 Brew HaHa Interview Mashup video. The clips essentially tell the story of Brew HaHa in less than 14 minutes. Special thanks to the local media that let us come on their shows, talk about Brew HaHa, give out free tickets, and share our beer! We couldn’t make this event a success without you!
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